06:12TuesdaySt. Petersburg, FL
Run the whole company from your phone, between jobs.
Scheduling, quotes, agreements, invoices, payroll and the crew’s app — one system instead of six. Built by a cleaning company that still runs on it every day.
No self-serve signup. You talk to the people who built it.
- Built for
- Residential + commercial cleaning
- Payroll
- W-2, filed through Gusto
- Tax
- Florida state + county surtax
- Companies
- More than one, kept apart
Any Thursday, 16:58
A client wants to move next week’s clean.Your best tech just texted that she is sick.Monday’s deep clean is still a note on your phone.Payroll is Friday.
None of that is a software problem. That is just Thursday.
It becomes a software problem when you are doing all four of them in four different places — a calendar, a group text, a spreadsheet and a bank tab — standing in a parking lot on 6% battery.
Most software for cleaning companies was designed by people who have read about that afternoon. Broomstack was built during one.
One real day
This is a Tuesday. Broomstack was built out of days like it.
Not a demo script. The ordinary shape of a cleaning company’s week — one crew, three houses, an office downtown, a client who changes her mind at 16:58. Every line on the right is something the software already does.
On the clock
Tuesday
Maria has not backed out of her driveway yet. She opens her phone: three houses and a downtown office, the gate code for the second one, and the note about the dog.
Her whole day is on one screen, in the order she will drive it. She closes the app and goes.
First house. She clocks in standing on the porch, before she picks up the caddy.
The clock runs against that job, not a blank timesheet she has to reconstruct on Friday from memory and text messages.
The dog got into the trash in the back bedroom. She photographs it, cleans it, photographs it again.
Both photos attach to the job. Nobody has to describe a mess in a text, and nobody has to defend the work three weeks later from memory.
A new lead calls you. Twenty-four hundred square feet, deep clean, her in-laws land Friday. You are in the passenger seat of a van.
Square footage in, price out. The same number your ops lead would have said, and the same number you would have said on a Saturday.
She says yes.
Creating the job sends the service agreement. She signs it on her phone before you have merged. If she had rather just said yes on the call, you would record the verbal acknowledgment — who, when, how — and the crew rolls anyway.
Second house. Recurring client, every two weeks, card already on file since March.
Nothing happens here. That is the point of the second house.
Maria marks the last house of the day complete and gets back in the van.
The invoice is generated and sent. Not tonight. Not Sunday. Now, while the client is still standing in a clean house.
“Any chance you could do next Thursday instead of Wednesday? We have people staying.”
One tap.That one visit moves to Thursday. The rest of her series does not budge — the last-Friday-of-the-month cleans stay exactly where they are. The crew’s phones, her confirmation, and the invoice date all follow it. You are still standing in a driveway. You have not opened a laptop.
The janitorial crew starts the office downtown. Restrooms nightly, floors weekly, glass on the first of the month. The shift ends at 01:30.
A window that crosses midnight is still one shift. And because the building is nonresidential, Florida sales tax applies at the state rate plus that county’s surtax — the three houses today were exempt.
Friday
Payroll.
Each job’s commission pool is already split across the crew that ran it. The trainer who rode along Thursday morning is on her own hourly rate. It files as real W-2 through Gusto. The forty dollars you handed someone in cash on Tuesday is in the same ledger.
Saturday
The woman who called on Tuesday is on her couch with coffee. Her deep clean happened yesterday, in front of her in-laws. She gets one short message asking how it went.
Five stars, and a forty-dollar tip — which splits to the crew that was actually in that house on Friday. Twenty-four hours after the clean, not at seven the night before while she was making dinner.
That is one day at one company. Broomstack has been running days like it in St. Petersburg since the company opened, which is the only reason any of these details are the right ones.
Tell Us About Your TuesdayEverything in this product exists because a day like that demanded it.
What it does
Nine things, grouped the way you actually think.
Not a feature matrix. Three parts of running a cleaning company, and what Broomstack takes off your desk in each one.
The day
Who is going where, what they need when they get there, and what the client sees.
The money
From “how much?” to money in the account, without a note on your phone in between.
- Quotes & agreementsPer-square-foot pricing, agreements that send themselves, e-signature or a recorded verbal yes.
- Invoicing & paymentsAuto-invoice on completion, card and ACH through Stripe, aging, QuickBooks sync.
- Florida sales taxNonresidential taxed at state plus county surtax. Residential, carpet and exterior exempt.
The business
Paying people properly, holding commercial contracts, running more than one company.
Where it came from
Broomstack is not a demo of a cleaning company. It is one.
It was built inside New Leaf Cleaning in St. Petersburg, Florida — a residential cleaning company with W-2 employees — because the software that existed did not fit the work.
Every screen was built for a real Tuesday and then survived contact with one. The verbal-acknowledgment path exists because a crew was already rolling and the client was not going to click a link. The midnight-crossing shift exists because a janitorial contract does not care what day it is. The last-Friday-of-the-month schedule exists because a client asked for it and nothing else could do it.
That company still runs on this, every day, and it is still the first place anything breaks. Which is the point. Nothing ships here that has not already had to work on a real morning with a real crew waiting.
Plain about it
What Broomstack is not.
Not a lead generator
It does not find you customers, rank you on a map, or sell you a listing. It runs the work you already have.
Not a marketplace
Your clients are yours. Nobody is quietly building a directory out of your book of business.
Not general field service
It is not lawn care and HVAC and cleaning wearing the same coat. Square-foot pricing, crews, and janitorial night windows are cleaning problems, and they are the only ones it solves.
Not finished
Neither is the cleaning company it runs. Things get built here the same way they always have: something breaks on a Tuesday, and then it does not break again.
Tell us about your Tuesday.
Thirty minutes, a screen share, and your actual week — not a canned demo account. If it is not right for how you work, we will say so.